It is two questions, not one

Working out whether U.S. packaging EPR reaches you breaks into two separate tests, and most confusion comes from running them together. First, are you the producer for a given item in a given state. That turns on a statutory cascade, and the cascade is different in each state. Second, if you are the producer, are you above the small-producer threshold. That is a separate question with its own numbers, covered on the de minimis thresholds page.

This page is the first test. A company can be plainly the producer and still be exempt on volume, and a company can be under a threshold in one state and over it in another. Run them in order and per state.

Want the answer rather than the rules? The Scope Screener asks seven questions and returns a per-state read, with the rule behind each answer and a label showing whether that rule was read in the primary text.

The general principle

The obligation follows the brand on the package rather than the factory, but that is a description of where the cascades usually land, not of how they are written. Most states put the manufacturer in the first tier and reach the brand owner two tiers later. The first tier is drafted narrowly enough that it catches only goods sold under the manufacturer's own brand and goods in packaging with no brand on it at all, so an ordinary branded product falls past it to the brand owner. That distinction does no work for a normal consumer good and decides the answer for unbranded and co-packed lines. Your packaging manufacturer is generally not the obligated producer, though every state gives suppliers data duties, because a brand owner cannot file without component data it does not hold.

Beyond that shared principle the states diverge, and the differences are large enough to change who files.

Colorado and Oregon: three tiers, importer last

Colorado (C.R.S. 25-17-703(30)(a)) and Oregon (ORS 459A.866(1)(a)) use structurally identical cascades for packaging. Each stops at the first tier that applies.

  1. The manufacturer of the packaged item, where the item is sold under the manufacturer's own brand, or in packaging that carries no brand at all.
  2. The licensee of the brand or trademark, where the item is manufactured by someone other than the brand owner.
  3. The importer into the United States, but only if there is no person in either tier above within the United States.

Note what the importer tier actually keys on. It is import into the United States, not import into that state, and it only engages when the first two tiers are empty domestically. A U.S. brand owner never pushes the obligation down to its importer.

California: four tiers, no importer step, and an in-state test

California runs a different cascade under Public Resources Code 42041(w), and two of the differences matter operationally.

  1. A person who manufactures a product using covered material AND owns or is the licensee of the brand, where the product is sold or distributed in the state.
  2. If no such person is in the state, the brand owner, or if the owner is not in the state, the exclusive licensee.
  3. If no such person is in the state, whoever sells, offers for sale, or distributes the product in or into the state.

California has no importer tier at all. The words importer and imports do not appear in the hierarchy. The backstop is a seller and distributor tier, which catches more parties than an importer test would, because it reaches anyone placing the product into the state rather than only the party that brought it into the country.

Where the sale happens is defined, and it is defined chapter-wide. PRC 42041(w)(5) reads: “For purposes of this chapter, the sale of covered materials shall be deemed to occur in the state if the covered materials are delivered to the purchaser in the state.” Note the scope. It is not confined to the producer definition, so it governs the small-producer threshold at PRC 42060 as well as the cascade above.

That matters most for anyone selling through distributors. If you deliver to a distributor outside California and the distributor ships the goods in, the sale was not delivered to your purchaser in California, and on the face of the provision it is not your California sale. The plain reading is that you fall out of tier 1, and the obligation lands on the distributor under the seller and distributor backstop instead.

Two cautions before anyone plans around this. The obligation moves rather than disappears, so a distributor who works this out will come back asking for component data, an indemnity, or a different price. And this is a reading of the text rather than a settled position; a regulator or PRO may take a substance-over-form view of who placed the packaging on the California market. If your position depends on it, get it in writing rather than inferring it.

California asks whether you are in the state, not in the United States, and under 14 CCR 18980.1.1 that is a personal jurisdiction test rather than a physical presence one. A person is in the state if subject to the jurisdiction of California courts under Code of Civil Procedure 410.10. A foreign company amenable to California long-arm jurisdiction therefore stays high in the cascade instead of dropping to the backstop tier. That is a materially different mechanic from Colorado and Oregon.

Maryland and Washington: manufacturer first, brand owner third

Maryland (COMAR 26.04.14.02B(25)(b)) and Washington (RCW 70A.208.020(29)(a)(i)) run the fullest version of the cascade, and both are drafted in the same order. For items sold in or with packaging at a physical retail location in the state, each stops at the first tier that applies.

  1. The manufacturer of the item, where it is sold under the manufacturer's own brand or, in Washington's words, is “sold in packaging that lacks identification of a brand.” Maryland says “without brand identification.”
  2. The licensee that manufactures and sells under the brand or trademark of another party.
  3. The brand owner of the item.
  4. The importer into the United States, only where no person in the tiers above exists within the United States.
  5. The person that first distributes the item in or into the state.

Two things follow that are easy to miss. The brand owner sits at tier 3, not tier 1, and the manufacturer is not a late fallback but the opening tier. And because tier 1 is scoped to a physical retail location, packaging that never passes through retail runs on the separate rule at Washington's (a)(iii) and Maryland's 26.04.14.02B(25)(d), which lands on whoever first distributes the item in or into the state.

Maryland also has a franchise rule that has no equivalent elsewhere. Under COMAR 26.04.14.02B(25)(g), where the producer would otherwise be a business operated wholly or in part as a franchise, the producer is the franchisor, provided the franchisor has franchisees with a commercial presence in the State. If you supply a franchised restaurant or retail system in Maryland, check this before assuming the obligation is yours.

Maryland: exclusions do further work

Beyond the cascade, Maryland's chapter carves entities out of the producer definition entirely. A person is not a producer if they are a State or federal agency, a political subdivision or other governmental unit, a registered 501(c)(3) charitable organization or 501(c)(4) social welfare organization, a mill using any virgin wood fiber in the products it produces, or a paper mill producing containerboard from recycled content.

A de minimis producer is also outside the definition rather than merely relieved of a duty, which is a distinction worth noticing if you are documenting your position. The operative duty for everyone else sits at 26.04.14.06C: a producer may not sell or distribute products using covered materials in the State unless it is registered with an approved producer responsibility organization or holds an approved Individual Producer Plan.

Private label sits near the top, not the bottom

A retailer selling its own store brand is commonly assumed to be a producer of last resort. It is the opposite. In Colorado and Oregon a private-label retailer fails the first tier, because the goods do not carry the manufacturer's brand, and lands in the second tier as the brand licensee, with the importer below it. In California a store-brand retailer is the in-state brand owner. In every case the retailer sits above the fallback tiers, not beneath them.

One ambiguity worth knowing about if this is your situation. The Colorado and Oregon packaging tiers both say licensee of a brand or trademark, not owner, while a private-label retailer is normally the brand owner rather than a licensee. Colorado's own paper-product tier says owner or licensee, and California's statute says owns or is the licensee, so the omission in the packaging tiers reads as a drafting gap rather than a deliberate exclusion. In practice producer responsibility organizations treat private-label retailers as producers. If your obligation turns on this point, take advice rather than reading the tier list literally.

Contract manufacturers and co-packers: usually not the producer, with three exceptions

If you fill or assemble product that goes to market under a customer's brand, the obligation generally sits with that brand owner and not with you. That follows directly from the general principle: the cascade keys on the brand on the package. In Colorado and Oregon you fail the first tier, because the goods do not carry your brand, and the brand owner or its licensee sits above you. In California the in-state brand owner or licensee is the producer. A retailer's store brand lands on the retailer.

That is the common answer and it is usually right. It is not a clean exit, because three situations pull the obligation back onto the company that did the packing, and each has to be checked separately rather than assumed away.

  1. Product carrying no brand at all. This is not a fallback, it is the express first tier in every state that drafts a full cascade: Colorado and Oregon reach the manufacturer of an item sold in packaging carrying no brand, and Washington and Maryland use the same tier-1 language. Dictating the artwork does not make your customer the producer; whose brand appears on the pack does. Generic, bulk-labelled and unbranded lines are the exposure most co-packers have not looked at.
  2. A brand customer with no U.S. party above you. The importer tier engages only when no manufacturer-of-own-brand and no licensee exists within the United States. A foreign brand owner with no U.S. entity and no U.S. licensee can therefore leave the domestic packer or importer as the first party the cascade can reach. Note California works differently here: it has no importer tier, and its in-state test is a personal jurisdiction test, so a foreign brand amenable to California long-arm jurisdiction stays high in the cascade instead of dropping to you.
  3. Anything you sell under your own brand. A company can be ninety percent contract manufacturer and still be the producer for the other ten percent. The slice is what matters, not the overall business model, and it is assessed per state against the de minimis tests.

Foodservice and bulk deserve their own check rather than an assumption. Packaging that goes to restaurants and distributors rather than onto a retail shelf often falls outside scope because it does not reach a household consumer, but do not treat that as automatic. Service packaging and food serviceware run on their own rule in all three detailed-reporting states, generally landing on the first seller in or into the state, and California has no general business-to-business exemption: SB 54 reaches tertiary and transport packaging regardless of whether the sale is to a business.

Maryland is the one state with an express transfer mechanism. Under COMAR 26.04.14.02B(25)(p) a producer is not a producer where another entity "has agreed to assume responsibility by written certification" under a producer responsibility program for that packaging. That is genuinely useful if you and your brand customer want to document who files. Do not assume it travels: the other states do not provide an equivalent, and an informal commercial agreement between two companies does not move a statutory obligation.

Even where you owe nothing, expect to be asked for data. Every obligated brand customer needs component-level material, weight and recyclability figures for the packaging you apply, because they cannot file without it, and you are the party that buys the film, the trays and the cartons and knows the real weights. A co-packer with no filing duty of its own can still field the same request from dozens of customers in dozens of formats. That is a data problem rather than a compliance one, but it arrives on the same timeline.

Material-specific rules that override the cascade

All three detailed-reporting states run separate producer rules for particular packaging types, and these beat the general hierarchy. This is where a company that has confidently answered the general question gets a different answer for part of its portfolio.

The other four states

Minnesota is not a wait-and-see state. Producers were required to appoint a producer responsibility organization by January 1, 2025 under Minn. Stat. 115A.1443. That is the producer-facing duty, and it is distinct from the organization's own duty to register with the commissioner by July 1, 2026 and each January 1 after that. Fees and detailed reporting arrive later.

Washington requires producers to be a member of a registered producer responsibility organization after July 1, 2026, or to register as one implementing an individual plan, under E2SSB 5284 section 104(1)(a). The organization registers with Ecology by March 1, 2026 and annually after. The enforcement point comes later: from March 1, 2029 a producer that is not a member in good standing and has not submitted an individual plan may not introduce covered materials into the state.

Maryland runs on the definition and registration structure described above, with Individual Producer Plans due to the Department by July 1, 2028 and a market restriction from October 29, 2028.

Maine is genuinely pre-program. The stewardship organization had not been selected as of late July 2026, so there is no producer registration, reporting or fee obligation to meet yet. It is a watch item rather than a compliance gap.

Who is generally not the producer

Packaging manufacturers, converters and component suppliers are generally not the obligated producer, because the obligation follows the brand. They do carry data duties, and in practice those are substantial: brand owners cannot complete a filing without component material, weight, resin and recyclability data that only the supplier holds. If you supply packaging, expect structured annual data requests rather than a filing obligation. The exception to check is whether you also sell anything unbranded or under your own brand, which can place you in the producer tier for those items.

Governments and, in some states, registered nonprofits are excluded outright. Small producers may be excluded by threshold, which is the second test and is covered separately on the de minimis page.

Working it out for your own portfolio

Three habits make this tractable. Run the cascade per state rather than once, because the answer genuinely differs. Run it per packaging type where a material-specific rule applies, because your retail packaging and your shipping boxes can land on different parties. And document the reasoning at the time, not later, because a position that is obvious to you now is the one a successor will have to reconstruct.

The Scope Screener runs all of this in seven questions and returns a per-state read with the rule and evidence label behind each answer. Where the rules genuinely do not settle the question, it says so rather than guessing, because licensing, co-packing, franchise and corporate-group structures regularly produce answers a form cannot reach. For those, get in touch.

Frequently asked questions

Am I the obligated producer, or is my packaging supplier?
Almost always you, not the supplier. The obligation follows the brand on the package. A packaging manufacturer or converter generally carries data duties rather than a filing duty, because brand owners cannot file without component data only the supplier holds. The exception worth checking is whether you also sell unbranded packaging or components onward, which can place you in the producer tier for those items.
Who is the producer under California SB 54?
Public Resources Code 42041(w) runs a cascade: first, a person who manufactures a product using covered material and owns or is the licensee of the brand sold in the state; then, if no such person is in the state, the brand owner or exclusive licensee; then whoever sells, offers for sale or distributes the product in or into the state. California has no importer tier, and under 14 CCR 18980.1.1 being "in the state" is a personal jurisdiction test rather than a physical presence test.
Is a retailer with a private label brand an obligated producer?
Yes, and near the top of the cascade rather than at the bottom. In Colorado and Oregon a private-label retailer fails the first tier because the goods do not carry the manufacturer\u2019s brand, and lands in the second tier as the brand licensee, with the importer below. In California a store-brand retailer is the in-state brand owner.
Does the importer become the producer for imported packaged goods?
Only in Colorado and Oregon, and only where there is no manufacturer or brand licensee within the United States. The trigger is import into the United States, not import into that state. California has no importer tier at all; its backstop reaches whoever sells, offers for sale or distributes the product in or into the state.
Who is the producer for e-commerce shipping packaging?
All three detailed-reporting states point shipping packaging at whoever packages and ships the order, overriding the general cascade. That can make you the producer for the box even where you are not the producer for the goods inside it, and it can shift the obligation to a third-party logistics provider or a marketplace that fulfils on your behalf.
Do I have to work out my producer status separately in each state?
Yes. The three detailed-reporting states use different cascades, California has no importer tier and uses a jurisdiction-based in-state test, and Maryland excludes several categories from the producer definition outright. Material-specific rules for shipping packaging, service packaging and publications override the general answer again. A single SKU can have different obligated parties in different states.
Am I an obligated producer in Minnesota or Washington yet?
Very likely yes, on the registration side. Minnesota required producers to appoint a producer responsibility organization by January 1, 2025 under Minn. Stat. 115A.1443. Washington requires producers to be a member of a registered organization after July 1, 2026 under E2SSB 5284 section 104(1)(a), with a market restriction from March 1, 2029. Fees and detailed reporting come later in both.